For many, AI Animatic still means hyperreal visuals. But from our work with agencies and brands over the past year, we know it can go further.

At Animagic, we’ve built AI Animatics that flex to different brand personalities and creative executions. From hyperrealism, to playful cartoon, to realistic style — our workflows make it possible to deliver the right look and feel for every brief.

Why it matters for agencies and brands

Every campaign has its own DNA. A snack ad shouldn’t look like a luxury fragrance launch. Healthcare requires clarity that’s different from a youth beverage spot. With Animagic’s AI Animatics, we align style, tone, and storytelling to each brand’s identity — giving clients flexibility without sacrificing speed or quality.

What clients gain

• More choice, more relevance: Styles that match each campaign’s language.
• Creative accuracy: Outputs fine-tuned for clarity, timing, and detail decision-makers can trust.
• Efficiency with craft: Faster workflows powered by AI, guided by Animagic’s animatic expertise.

Beyond “just hyperreal”

Too often, the conversation around AI Animatics stops at hyperreal. Our experience shows that, when paired with Animagic’s production discipline, AI can go further — creating Cartoon Style or Realistic Style Animatics, in addition to Hyperreal, depending on what the concept demands.

That’s the Animagic difference: AI not as a shortcut, but as a tool to expand creative possibilities for agencies and brands worldwide.

AI Animatic Showreel: https://www.animagic.co.th/ai-animatic/

Because style sets the tone—visually and strategically.

Why do some animatics feel playful, others sleek, and some just hit different?

It’s all about the style.

At Animagic, we don’t box ourselves into a single look. Whether you’re after something sketchy and expressive, polished and realistic, or hyperreal with AI — we help you land on the visual language that actually works for your idea.

Yes, every animatic starts with a clear goal — most often, to test how the idea feels before moving forward. That goal shapes the style. And the right style makes everything flow better.

We help you shape a visual direction that fits both the execution and the personality of your brand.

Because a strong idea deserves a style that does it justice.

Curious what style might bring your next idea to life?
Let’s explore the right direction — together.

Great animatic don’t just happen — they begin with strong, smart storyboards. Here’s why storyboarding is the foundation of a successful ad.

You know that feeling when a 30-second spot just clicks? The timing feels right, the story makes sense, and it holds your attention all the way through?

That doesn’t just happen in animation — it starts way earlier, with a solid storyboard.

At ANIMAGIC, we always say: if your storyboard works, your animatic is already halfway there. It’s where the idea first comes to life — not fully animated yet, but full of direction, emotion, and clarity.

Think Before You Animate

A storyboard isn’t just a bunch of sketches. It’s where we start asking the real questions:

• What does the viewer need to feel here?
• Is the message landing clearly?
• Are we building up to the right moment?

These early drawings are what shape the animatic — helping us figure out the rhythm, the transitions, and the shots before any animation begins.

When the storyboard’s strong, the animatic flows naturally. When it’s not… well, everything feels off, no matter how pretty the final visuals are.

Why It Matters (A Lot)

A clean, focused storyboard helps everyone — your team, your client, your editor — see the vision. You get to test pacing, spot gaps in the story, and make changes early on.

And when you’re building an animatic, that saves a ton of time (and budget).

With the right storyboard, your animatic becomes more than a tool — it becomes a mini version of the final film. Clients can see it. Consumers can respond to it. And creative teams can align without the guesswork.

Why It Matters (A Lot)

A clean, focused storyboard helps everyone — your team, your client, your editor — see the vision. You get to test pacing, spot gaps in the story, and make changes early on.

And when you’re building an animatic, that saves a ton of time (and budget).

With the right storyboard, your animatic becomes more than a tool — it becomes a mini version of the final film. Clients can see it. Consumers can respond to it. And creative teams can align without the guesswork.

This is to enlighten you as to how animatic allow brands to test ideas early, avoid costly mistakes, and make the right creative choices, all within budget.

Let us be honest here: producing an ad or a whole campaign is expensive. In fact, making the idea work or not can be a gamble.

That is where the animatic come into play.

ANIMAGIC works with brands and agencies who wish to test their ideas early, tweak those that aren’t working, and proceed with assurance having not expended large upfront sums.

What Actualizes an Animatic and Why Should I Care?

An animatic is a little bit like a moving storyboard. It’s a rough version of your final ad, complete with visuals, timing, and pacing — just enough to feel genuine.

Animatics are used by brands to :

• Test storylines pre-production
• Conduct Qual consumer research and obtain feedback
• Align internal teams Brand and clients
• Pitch creative ideas more convincingly

It’s a smart method to check if the message gets through before you go all the way with the live-action shoot.

Test Early, Save Later

They are great because animatics basically find a problem before it gets expensive.

• Is the idea clear?
• Is the timing correct?
• Is there an emotional connecting with the viewer?

Their power lies in being able to test and make changes at the animatics level, which is still a fast and flexible process. That’s a big money and stress saver.

Actual Feedback. Actual Results: Real.

Whether you’re launching a new product or rebranding an old one, consumer research with animatics gives you insight. You see what works. What doesn’t. What needs a little tweak. And sometimes, that small tweak is the difference between a good campaign and a great one.

Wanna See What Your Idea Looks Like?

If you want to test, tweak, and impress a little without spilling too much of your budget-animatics could be a good friend for you.

Great storyboards don’t happen by accident — they’re created by artists who know how to turn ideas into clear visuals and then to animatics. Here’s what makes a storyboard artist great.
Ever watched an ad and thought, “Wow, they nailed that story in 30 seconds”? Chances are before any camera rolled or animation began, a storyboard artist had already mapped out every beat, every expression, every transition — with just a pencil (or stylus) and a clear purpose.

Storyboard artists are at the heart of everything they do. But what makes someone good at this?

They Think in Pictures

A good storyboard artist doesn’t just read a script — they see it in their head. They think about how to show action, emotion, pacing — visually. They break it down into scenes like a comic strip or film sequence, only with better timing and purpose. These visuals are the first step in building animatics that move and communicate a story clearly.

They Understand Storytelling

This isn’t just about drawing nice frames. It’s about knowing where to build tension, how to guide the viewer’s eye. Every decision — from a character’s expression to the angle of a shot — affects how the story feels. In animatics, these subtle choices help shape emotional tone and flow even before production begins.

They Know What to Leave Out

This one might surprise you. Great storyboard artists don’t fill every frame with detail. They simplify, suggest, focus on what matters most to tell the story clearly. Especially in 2D animatics, clarity beats complexity every time.

Behind Every Great Animatic There’s a Sharp-Eyed Storyteller

We’ve worked on tight turnarounds, high expectations, high stakes. And every time our storyboard artists have helped shape the message before a single frame is animated. That’s where the magic happens.

Want to see how the right visuals can elevate your next campaign?
Let’s connect: animagic.co.th

How Animatic Assists Agencies in Securing Client Approvals Quicker

The Strength of Visual Communication in Creative Presentations Verbal descriptions or words may leave much to the imagination, and clients would find it more challenging to see the final output. Animatic provides clarity on the process in a visual sense through an illustration of an idea, abstract thoughts become tangible which can be understood by clients. The process removes doubts and develops real emotional connections, which are necessary for quicker decision-making.

Key Benefits of Animatic for Creative Agencies For Singapore, India, the UK, Indonesia, and the Filipinas, agencies, animatic has specific strengths in securing client approvals:

• Show Rather Than Tell: Rather than resorting to Verbal descriptions or text-based presentations, animatic allows agencies to express the final concept in action form, rendering pitches more convincing.
• Prevent Miscommunication: There is no room for miscommunication in visual storytelling. Animatic prevents anything from deviating from what the client had in mind, thereby eliminating the element of misunderstandings.
• Bring Creatives, Producers, and Clients Together: From the start, animatic brings everyone—creatives, producers, and clients—all together on the elements of timing, tone, and story flow.
  Accelerated Feedback and Approvals Loops With clients viewing a visual animatic, the process is sped up significantly:
• Quicker Client Responses: Clients can see the final idea at once, which makes it easier to respond.
• Quicker Approvals: Clients are able to approve ideas sooner since they get to view the animatic, eliminating the back-and-forth process usually caused by verbal or written presentations.
• More Guided Revisions: Since animatic is a visual plan, clients

Can give more guided, accurate revisions, which reduces the editing time.

Actual Outcome from Agencies Adopting Animatic Agencies that employ animatic in their workflow reap huge efficiency and client satisfaction advantages:

• 40% Faster Approval Cycles: Animatic brings faster approval cycles, reducing pitch to final sign-off.
• Less Re-Work in Production: Animatic clarity ensures fewer revisions and smoother production.
• Smarter Clients & Simpler Campaigns: Minimizing miscommunications and faster approvals, agencies enjoy a smooth workflow and stronger client relationships.

Why Choose ANIMAGIC?

We at ANIMAGIC Specialize in the art of animatic production that allows Singapore, India, the UK, Indonesia, and the Filipinas, agencies to create irresistible visual pitches that secure client approvals quicker. Our offsite setup and fast turnaround make us your partner in optimizing better and better campaigns.

Start your next project with ANIMAGIC

1. AI-Powered Animatic Production for Quick Insights

AI is changing how animatic are made, allowing agencies to whip them up faster and with better quality. With these AI tools, brands can produce and test animatic quickly, getting insights during the advertising research phase. AI can also help predict how different audiences will react to specific parts of an ad, giving teams clear data to guide their creative choices before diving into full production. This trend is key for brands wanting to improve their campaigns and make smart decisions early on.

2. Multilingual Voice Tracks for Global Market Testing

As advertising reaches more places, it’s important to know how an ad does in various languages and regions. Animatic with multilingual voice tracks let brands see how their campaigns work across different markets. This is crucial for countries like Singapore, India, the UK, Indonesia, and the Filipinas, helping brands adjust their messaging for different cultures before they fully produce ads.

3. Cross-Platform Testing with Animatic

With the rise of various media platforms, it’s important to test how an ad will perform across different formats. Animatic allow brands to visualize how their campaigns will appear on TV, social media, YouTube, and other digital platforms before production. This helps ensure that the ad is optimized for each platform’s unique characteristics, allowing for maximum audience engagement and more effective marketing strategies. Testing across platforms also helps brands fine-tune their ads, ensuring they deliver the right message to the right audience, wherever they are.

4. Consumer Behavior Analysis with Animatic

Animatic are more than just visual prototypes—they offer valuable insights into consumer behavior. By testing different elements like pacing, character emotions, and visual transitions, brands can assess how their audience will react to the ad’s emotional appeal and narrative structure. This feedback loop allows for quick adjustments to ensure the final ad will connect with the target audience. Animatic give brands the power to refine their creative direction and align the final product with consumer expectations, resulting in more successful campaigns.

5. Perception Testing for Brand Messaging

Testing perception through animatic helps brands refine their messaging before launching a campaign. By showcasing an animatic to a target audience, brands can evaluate how their core message is received and whether it aligns with the intended brand values. This process enables agencies to fine-tune tone, pacing, and visual storytelling, ensuring that the final ad is coherent, impactful, and clear. Perception testing with animatic allows brands to address potential issues early, minimizing risks and improving the overall effectiveness of the campaign.

**Why Choose ANIMAGIC for Advertising Research ?**

At ANIMAGIC, we focus on making animatic that help brands improve their advertising campaigns through solid research. Our team knows how vital it is to test ideas early, refine messages, and make smart choices before production. Whether you’re in Singapore, India, the UK, Indonesia, and the Filipinas, ANIMAGIC can support your advertising research with top-notch animatic that provide quick and accurate insights.

With our skills in animatic production and research, we help brands make sure their creative ideas are solid, thoroughly tested, and ready to hit the market. We aim to deliver fast results that lead to better campaigns and outcomes.

Get in touch to start your next advertising research project with ANIMAGIC.

Why Agencies Are Switching to Animatic

In today’s fast-paced creative industry, time and clarity are essential. That’s why more agencies across Singapore, India, the UK, Indonesia, and the Filipinas are turning to animatic to pitch their ideas. Animatic provides a visual experience that allows clients to instantly grasp and feel the concept before moving into full production.

By using animatic, agencies bring scripts to life with timed visuals that are easy for all stakeholders, whether internal teams or clients, to understand. Animatic sets the stage for clearer communication and faster decision-making.

The Pitch Problem: Explaining vs. Showing

Creative teams often rely on slide decks, scripts, or verbal presentations to explain concepts. However, clients may struggle to fully visualize the final product. Animatic solves this by:

• Bringing scripts to life with timed visuals, offering a tangible preview of the final product.
• Demonstrating emotional tone and pacing, allowing clients to feel the intended mood early on.
• Helping decision-makers “see” the final concept before production begins, leading to quicker buy-ins and more accurate feedback.

Faster Buy-In = Faster Production

One major benefit of using animatic in the pitch phase is that it helps secure faster approvals. When clients view an animatic, they can quickly visualize the concept, which leads to:

• Quick approvals without the need for excessive back-and-forth.
• Aligned expectations between creatives and clients.
• Fewer revisions, resulting in faster turnaround times for the production team.

This not only saves valuable time but ensures the creative vision is aligned with the client’s expectations from the start.

Competitive Edge for Agencies

Agencies that include animatic in their pitches have a significant advantage. By using animatic to present creative ideas, agencies can:

• Win more bids by offering clear, understandable visuals.
• Build trust with clients earlier in the process, making them feel more confident about the final outcome.
• Streamline creative feedback, allowing clients to provide specific, actionable input.

In short, agencies using animatic gain a competitive edge, increasing their chances of winning projects and ensuring smoother project execution.

How ANIMAGIC Can Help

At ANIMAGIC, we specialize in creating high-quality animatic to help agencies, brands, and creative teams bring their ideas to life. Whether you’re in Singapore, India, the UK, Indonesia, and the Filipinas, we have the expertise to create animatic that will elevate your creative pitches and set you apart from the competition.

👉 Get in touch to learn more about how we can help you succeed with animatic.

What is an Animatic?

An animatic is a powerful pre-production tool that transforms a static script into a moving, timed, and sometimes voiced visual sequence. It is an essential component of the creative process for advertising agencies, studios, and creative teams that need to visualize the story before full production begins. Regardless of whether you’re located in Singapore, India, the UK, Indonesia, or the Philippines, animatic keep your story on the right path from day one.

The Step-by-Step Process of Turning a Script into an Animatic

1. Script Breakdown
Every great animatic starts with a deep understanding of the script. During this phase, we:

• Identify key story beats
• Break down the emotions involved in each scene
• Plan out the pacing and narrative structure

Some guiding questions we ask:

• What do we want the audience to feel at this moment?
• What is the essential action of the scene?
• How do we fluidly transition to the next moment?

This serves as the foundation for the rest of the creative process.

2. Storyboarding
Now that we’ve worked out the structure, our artists sketch each scene shot by shot to illustrate:

• Camera angles and composition
• Character movement and positioning
• Story progression through images

Even as rough sketches, storyboards help align everyone on the direction and visual tone.

3. Adding Movement & Timing
Now we see where the magic of animatic really comes to life. We introduce movement with:

• Character facial expressions and subtle Movements
• Camera movements like pans, zooms, or tilts
• Smooth cuts that react to the desired emotion

All these contribute to the rhythm and emotional beat of the story, making it easier for audiences to relate.

4. Sound or Voice Cues

Sometimes, scratch voiceovers or simple audio cues help:

• Fine-tune timing more precisely
• Establish tone and personality
• Set expectations and testing situations

While not always necessary, audio can add another layer of depth.

5. Review & Revisions
We value client feedback and revise the animatic accordingly. Revisions may involve:

• Timing adjustments
• Replacing or updating scenes
• Refining the narrative focus

We repeat the process until the animatic conveys the vision clearly and persuasively.

Why ANIMAGIC Studio?

ANIMAGIC is a trusted animatic studio that collaborates with leading brands and agencies across Asia and Europe. We assist in :

• Streamlining internal approvals
• Enhancing communication between teams
• Reducing production time and costs

Whether you’re in the UK, Indonesia, India, the Philippines, or Singapore, we bring international workflows to your campaign.

Let’s Bring Your Script to Life!

We’d love to help transform your concept into a story that inspires.

Contact ANIMAGIC to start your project today.

In today’s high-stakes advertising world, making smart, data-driven creative decisions isn’t just an option—it’s a game-changer. Animatic has become the go-to tool for brands and agencies, helping to refine ideas, gauge audience reaction, and ensure every ad hits the mark before production. Here’s why animatic is the ultimate hack for next-level ad creation.

1. Fail Fast, Fix Faster: Test Before You Invest

Producing a commercial is a serious investment, and a weak ad can mean burning through budgets with zero impact. Animatic lets brands stress-test concepts early, gathering real audience feedback before committing to full-scale production. It’s all about sharpening the creative edge before rolling cameras.

2. Nail the Narrative: Clarity is Everything

A killer ad delivers the right message at the right moment. Animatic helps fine-tune pacing, tone, and emotional punch, ensuring the storytelling hits home. With early testing, brands can shape narratives that truly connect and leave a lasting impression.

3. From Sketch to Screen: Make Ideas Move

Storyboards are great, but animatic brings them to life. By adding movement, sound, and precise timing, creative teams, clients, and researchers get a near-final experience of the ad. This dynamic preview makes it easier to tweak and perfect before full production.

4. Creative That’s Ready for Every Platform

Whether it’s a high-impact TVC or a snappy social media ad, each platform demands a different storytelling approach. Animatic allows brands to refine their content to match the specific pacing, format, and style of each medium—ensuring the message lands effectively everywhere.

5. Data-Driven Creativity: Ads That Deliver

With animatic, brands don’t have to guess what works. A/B testing, focus groups, and market research provide real insights that drive smarter creative decisions. It’s about crafting ads that don’t just look good—they perform.

Unlock the Power of Animatic in Ad Production

Using animatic isn’t just about enhancing creativity—it’s the insider’s secret to crafting ads that work before they hit production. With animatic, brands can develop sharper, audience-approved, and high-impact advertising that’s built for success from the start.

Want to get ahead in ad creation? Visit ANIMAGIC Studio and turn your ideas into compelling, production-ready ads!

Creating an Animatic that delivers impactful insights and keeps your audience engaged requires precision. Whether you’re testing a commercial concept, refining a storyboard, or pitching to clients, a well-executed Animatic can set the benchmark for research excellence. Here are seven essential tips to ensure your Animatic stands out and delivers real results.

1. Storyboard with Purpose: Communicate Clearly

A strong Animatic starts with a well-structured storyboard that effectively conveys the key message. Every frame should serve a purpose—eliminating unnecessary elements and ensuring clarity. If the visuals don’t align with the core idea, the research results may be compromised.

2. Keep It Sharp: Optimal Script Length

Your script should strike the right balance—long enough to deliver the message but concise enough to maintain engagement. A well-paced script ensures a seamless Animatic flow, keeping viewers focused without unnecessary drag.

3. Maintain the Right Pace: Avoid Overloading with Frames

More frames don’t always mean better storytelling. If an Animatic has too many cuts, it may feel rushed, making it harder for viewers to process key moments. On the other hand, too few frames may weaken the narrative. Finding the right balance is essential to maintaining clarity and impact.

4. Give Key Moments Room: Allow Demonstrations to Breathe

Whether it’s a product showcase or a pivotal scene, critical moments need adequate screen time to be fully absorbed. Rushing through them may dilute their impact, leading to less reliable research insights.

5. Make It Visually Engaging: High-Quality Imagery Matters

First impressions count. Crisp, professional visuals enhance the credibility of an Animatic. Poor-quality artwork can distract audiences and skew research outcomes, so ensure consistency in style and execution.

6. Smooth & Natural: Animation Should Feel Real

Stiff or unnatural animation can break immersion and distract viewers. Movements should feel organic and fluid, reinforcing engagement and making the Animatic a more reliable tool for research.

7. Edit for Impact: Use an Advertising-Ready Style

The editing should reflect the style and pacing of a polished advertisement. Well-timed transitions, scene changes, and sequencing help ensure that research feedback closely mirrors real-world advertising effectiveness.

A well-executed Animatic doesn’t just look good—it sets the standard for creative research, delivering valuable insights that drive better decision-making. Follow these expert tips to elevate your Animatic and maximize its impact. Looking for high-quality Animatics? Visit ANIMAGIC Studio and bring your vision to life with industry-leading expertise!

In today’s fast-paced advertising industry and animatic production ecosystem, storytelling needs to be both creative and efficient. At Animagic, we’ve pioneered the Hybrid Animatic approach, blending cutting-edge AI-powered animatic technology with seasoned creative expertise to redefine pre-visualization for the advertising industry.

What is a Hybrid Animatic?

A Hybrid Animatic is an advanced form of animatic that integrates AI-driven animation with the expertise of our team. This synergy allows us to transform conceptual ideas into dynamic, high-impact visual narratives essential for animatic research, refining creative concepts, and streamlining the pre-production phase. With the power of AI-powered animatic tools, we enhance the animatic process, making it faster and more efficient.

The Animagic Difference

What sets Animagic’s Hybrid Animatic apart from others in the animatic production world? It’s our unique combination of AI-powered animatic technology and human creativity. Throughout the production process, we leverage sophisticated AI tools to create visually engaging animatics. This AI ecosystem helps us work more efficiently while maintaining the highest quality standards. By blending AI-driven animation with the expertise of our skilled staff, we produce Hybrid Animatics that capture and enhance creative concepts for maximum impact.

Our process ensures that creative visions are not only accurately captured but also elevated to meet the rigorous demands of commercial production.

Why Hybrid Animatics Matter Today

In an era dominated by AI transformation, advertising agencies and brands are constantly seeking ways to communicate more effectively. Hybrid Animatics provide a dynamic solution that bridges the gap between animatic techniques and advanced AI-powered production methods. They streamline the pre-visualization process, allowing for faster, more accurate creative execution while delivering the highest visual quality.

Whether you’re refining your creative concepts, optimizing your pre-production process, or creating high-quality animatics for research, Hybrid Animatics from Animagic are designed to enhance your project and deliver outstanding results.

Ready to elevate your advertising vision ?

Contact Animagic today to discover how our Hybrid Animatic solutions can transform your creative production process and bring your advertising ideas to life with efficiency and precision. Contact Us or check out our Showreel.