What is an Animatic?

An animatic is a powerful pre-production tool that transforms a static script into a moving, timed, and sometimes voiced visual sequence. It is an essential component of the creative process for advertising agencies, studios, and creative teams that need to visualize the story before full production begins. Regardless of whether you’re located in Singapore, India, the UK, Indonesia, or the Philippines, animatic keep your story on the right path from day one.

The Step-by-Step Process of Turning a Script into an Animatic

1. Script Breakdown
Every great animatic starts with a deep understanding of the script. During this phase, we:

• Identify key story beats
• Break down the emotions involved in each scene
• Plan out the pacing and narrative structure

Some guiding questions we ask:

• What do we want the audience to feel at this moment?
• What is the essential action of the scene?
• How do we fluidly transition to the next moment?

This serves as the foundation for the rest of the creative process.

2. Storyboarding
Now that we’ve worked out the structure, our artists sketch each scene shot by shot to illustrate:

• Camera angles and composition
• Character movement and positioning
• Story progression through images

Even as rough sketches, storyboards help align everyone on the direction and visual tone.

3. Adding Movement & Timing
Now we see where the magic of animatic really comes to life. We introduce movement with:

• Character facial expressions and subtle Movements
• Camera movements like pans, zooms, or tilts
• Smooth cuts that react to the desired emotion

All these contribute to the rhythm and emotional beat of the story, making it easier for audiences to relate.

4. Sound or Voice Cues

Sometimes, scratch voiceovers or simple audio cues help:

• Fine-tune timing more precisely
• Establish tone and personality
• Set expectations and testing situations

While not always necessary, audio can add another layer of depth.

5. Review & Revisions
We value client feedback and revise the animatic accordingly. Revisions may involve:

• Timing adjustments
• Replacing or updating scenes
• Refining the narrative focus

We repeat the process until the animatic conveys the vision clearly and persuasively.

Why ANIMAGIC Studio?

ANIMAGIC is a trusted animatic studio that collaborates with leading brands and agencies across Asia and Europe. We assist in :

• Streamlining internal approvals
• Enhancing communication between teams
• Reducing production time and costs

Whether you’re in the UK, Indonesia, India, the Philippines, or Singapore, we bring international workflows to your campaign.

Let’s Bring Your Script to Life!

We’d love to help transform your concept into a story that inspires.

Contact ANIMAGIC to start your project today.