This is to enlighten you as to how animatic allow brands to test ideas early, avoid costly mistakes, and make the right creative choices, all within budget.
Let us be honest here: producing an ad or a whole campaign is expensive. In fact, making the idea work or not can be a gamble.
That is where the animatic come into play.
ANIMAGIC works with brands and agencies who wish to test their ideas early, tweak those that aren’t working, and proceed with assurance having not expended large upfront sums.
What Actualizes an Animatic and Why Should I Care?
An animatic is a little bit like a moving storyboard. It’s a rough version of your final ad, complete with visuals, timing, and pacing — just enough to feel genuine.
Animatics are used by brands to :
- Test storylines pre-production
- Conduct Qual consumer research and obtain feedback
- Align internal teams Brand and clients
- Pitch creative ideas more convincingly
It’s a smart method to check if the message gets through before you go all the way with the live-action shoot.
Test Early, Save Later
They are great because animatics basically find a problem before it gets expensive.
- Is the idea clear?
- Is the timing correct?
- Is there an emotional connecting with the viewer?
Their power lies in being able to test and make changes at the animatics level, which is still a fast and flexible process. That’s a big money and stress saver.
Actual Feedback. Actual Results: Real.
Whether you’re launching a new product or rebranding an old one, consumer research with animatics gives you insight. You see what works. What doesn’t. What needs a little tweak. And sometimes, that small tweak is the difference between a good campaign and a great one.
Wanna See What Your Idea Looks Like?
If you want to test, tweak, and impress a little without spilling too much of your budget-animatics could be a good friend for you.
